ModSpace Landing Page
ModSpace was undergoing a website redesign when they approached our team to help execute a new landing page template to help increase paid search conversions, improve their user experience, and address pain points around updating/versioning landing pages. I used this as an opportunity to test the new branding before rolling out to a full website redesign. By applying conversion best practices such as larger CTAs, bulleted lists, product images, and succinct messaging with the new look and feel, I customized a responsive Unbounce landing page template and worked with the client’s internal design team to establish a collaborative workflow. Using Unbounce ensured pages would be easy-to-update and timely. After the results were shared with the client, the template was applied to 20+ pages.
After the pages were launched, our Paid Search team reported conversion rates on US landing pages increased by 127%, while CPA dropped 20%. In addition to improving desktop performance, having a responsive landing page significantly impacted performance on mobile and tablet devices.