SendGrid Email Deliverability Guide
As an initiative to appeal to new audiences and increase traffic to the SendGrid site, our SEO team recommended ungating content in an effort to capture leads and educate users. Our team worked to create custom interactive versions of the PDF content, with special features such as interactive quizzes, expandable content, and sliders. We leveraged SendGrid's brand elements amidst a brand refresh, while working closely with their internal UX, Brand, Content, and Development teams.
The success of this asset (increased traffic/links) and our collaboration with the SendGrid team has facilitated further use of the design and elements for three (3) additional interactive guides for 2017.